ABOUT US

- Industry Background: The LED display industry was in an extensive growth stage focused on "brightness competition and size comparison". "Energy saving" had not yet become a mainstream demand, and most enterprises concentrated on improving resolution while ignoring energy consumption issues. - Founding Opportunity: Founder Chen Jun (with ten years of experience in the electronic engineering field) discovered during the debugging of displays for large supermarkets that a 200㎡ outdoor large screen consumed electricity equivalent to the monthly usage of 3 households per day, and the customer's monthly electricity bill exceeded 10,000 yuan. The pain point of "energy waste" gave birth to the entrepreneurial idea. - Team Formation: An R&D studio (the predecessor of the brand) with less than 5 people was established, located in an urban village in Shenzhen. Core members were senior practitioners in electronic engineering and chip R&D, clearly taking "developing low-power and high-brightness LED displays" as the core goal.

R&D Focus: The team focused on tackling "energy-saving driver chips" and conducted research on three core topics: circuit structure optimization, chip current loss control, and balance between heat dissipation and energy consumption. Key Breakthrough: Through 72-hour high-temperature simulation chamber tests and hundreds of chip current loss experiments, the first-generation "low-power driver technology" was successfully developed in 2014. Under the premise of ensuring no reduction in brightness, the energy consumption of the display was reduced by 25%-31%, filling the industry gap in energy-saving technology. Market Verification: Cooperated with the first chain supermarket customer to install a 30㎡ outdoor P6.67 energy-saving display. The customer reported that the average monthly electricity bill was reduced by nearly 3,000 yuan without any discount on display effect, and the "energy-saving screen" product was recognized by the market for the first time.

Scenario-Based Product Layout: Aiming at the differences in energy-saving needs of different scenarios, R&D topics were split, and the "Commercial Display Energy-Saving Series" (for meeting rooms and supermarkets), "Outdoor Weather-Resistant Energy-Saving Series" (for extreme environments), and "Indoor HD Energy-Saving Series" (for schools and exhibition halls) were launched. Each product underwent hundreds of environmental tests and energy consumption calibrations. Factory Upgrade: Moved to Guangzhou Industrial Park in 2016, transforming from an "R&D-oriented studio" to an "integrated R&D, production and sales factory". A standardized production workshop was built, and an energy consumption sampling inspection mechanism was introduced to ensure that each module meets energy-saving performance standards, and unqualified products are never allowed to enter the market. Service System Improvement: Established a "scenario-based energy-saving solution recommendation" service model, customizing "low-blue-light energy-saving screens" for museums and "strong-light adaptive energy-saving screens" for logistics parks, realizing the dual output of "products + solutions".

Technological Breakthrough in Extreme Environments: Undertake the Harbin Smart City outdoor large screen project in 2018, overcoming the problem of stable operation at -40℃. Through the optimization of the driver chip temperature compensation algorithm and the upgrade of heat dissipation materials, the energy consumption is 20% lower than the industry standard. The product was successfully implemented in cold regions, setting an industry benchmark for weather-resistant energy saving. Customer Scale Expansion: The cumulative number of served customers exceeded 1,000, covering multiple scenarios such as supermarkets, schools, office buildings, logistics parks, and smart cities. The reputation of "energy-saving + HD" products spread rapidly in North China and South China. Increased R&D Investment: Established a special technology laboratory, focusing on three directions: "dynamic energy saving", "low-power chip iteration", and "green packaging materials". The scale of the R&D team expanded to 30 people, and 5 utility model patents related to energy saving were obtained.

Capacity & Quality Upgrade: Expanded the intelligent production workshop, introduced automated placement and module testing equipment, increasing production capacity by 50%. At the same time, established a full-process quality traceability system, and the qualified rate of energy-saving performance remained stable above 99.5%. Market Layout Deepening: The number of customers exceeded 2,000, with products covering 30 provinces and cities across the country, and expanding to overseas markets such as Southeast Asia and the Middle East, providing customized energy-saving solutions for overseas supermarkets and outdoor advertising platforms. Strengthening Green Brand Positioning: Proposed the "green display" brand concept, participated in the formulation of the "Technical Standard for LED Energy-Saving Displays" in conjunction with industry associations, and promoted the standardized development of industry energy-saving technology; continued to launch a new generation of energy-saving products, with energy consumption reduced by another 15% compared with the first-generation products, while integrating COB HD display, seamless splicing and other technologies to achieve dual upgrades of "energy saving + image quality". In the future, the factory will continue to take "energy-saving technology innovation" as the core, deepen its presence in the LED display field, and strive to provide more efficient and environmentally friendly display solutions for global customers, promoting the "green display" concept to a broader market.